Become An Expert
Everyone focuses their web marketing efforts on search engines, and
while this is a large part of traffic generation, it's not the be
all and end all of selling from your website.
One of my Weekly Tips a week or so ago was to write articles, and
become an expert. Becoming an expert in other people's eyes is
sometimes as simple as being the person to write the article they
read.
So here are 7 reasons why you should become An Expert to attract
more visitors to your site.
1) By having an article out there, on other websites, in ezines and
given out to potential clients, you're branding both your website
and yourself. Every article should include your name, business
name, website address and email address, as well as a short
sentence about what you do (called a resource box).
Dog Poo (
Turd Tales )
And you thought we had problems'
In Southern Germany in a town by the name of Bayreuth, the German
police are in a quandary. The .....
2) By writing about topics that you know about, you will become
known as an expert. If people read enough of your articles, and
find that they are helped by them, when they have money to spend
then they'll come to you.
3) Writing articles and submitting them to other websites may mean
that you get a headline on the front page of their website. This is
extra exposure for you and your company.
4) If a website archives its articles, you'll still be getting
advertising (for free!) days, weeks and months after you wrote the
article. I still get visitors to my website www.nikkipilkington.com from an article that I
originally wrote in 1996!
5) If your writing style is good, it may attract the attention of
other online publishers, or even offline magazines, and you may be
asked to write other articles, or even to speak at seminars. Not
only is this work usually paid, it also spreads the word about your
business even more.
6) If you write articles regularly, start up a mailing list so that
anyone interested in reading them can sign up. Make sure that you
send your articles to your mailing list before you send them
anywhere else ' give people a reason to be part of it! This gives
you a list of people looking forward to your articles, and who will
most probably visit your website after reading.
A Moron's Account Of 4th Grade.
Ah looking back on 4rth grade, it was not my favorite grade, 3erd
grade was my favorite grad butt when I think about all the grades I
had .....
7) If you advertise in local media, writing an article is a good
way to make your advert stand out ' more advertorial than blatant
advert. The reader gets advice and information, and in return
they'll remember you ' build loyalty and when they're eventually
looking to spend money on the services you provide, they'll think
of you first
So there you have it ' great reasons to write an article on
something related to your business right now!
If you would like a list of places to submit your article to once
it's written, please email me and I can provide a list to you.
Nikki Pilkington is owner of Milton Keynes based Internet Marketing
company NikkiPilkington.com, and writes articles, hints and tips to
help people looking to promote their website for free. For more of
her articles visit www.nikkipilkington.com and sign up to the
newsletter.
ABOUT THE AUTHOR
A Georgia
Superhero!
One thing I've loved since I was a little boy were superheroes.
Believe me, I .....
Nikki Pilkington is owner/manager of NikkiPilkington.com, an
internet marketing consultancy based in Milton Keynes, UK. She has
been marketing websites for almost ten years and specialises in
high search engine placements and opt in email marketing
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